Flexsteel - Lasting Comfort
For Flexsteel’s rebranding launch spot, I worked with Boston-based agency Common Co to develop a strong family narrative spot with moments of humor, sincerity, and joy.
The initial concept was straightforward: we see the important moments in the life of a couple play out around a sofa; the one thing in the home that sticks around while life changes.
However in order to make this work convincingly, we had to jump over many logistical hurdles. It was crucial to find just the right cast, the right animals, pull off special makeup effects, and of course have the home evolve over the years.
Director of Photography
Tobia Sempi, ASC