Flexsteel - Strength Inside

Common, the Boston-based agency for Flexsteel, wanted to create a spot that showcased the company’s manufacturing excellence.

While other companies tout their automation and digitalization, Flexsteel’s strength lies in its truly skilled artisans working to make some of the best furniture in the business.

And there was no need to glorify the process - they really do make everything by hand!

Client
Flexsteel
Agency
Common
Creative Director
Pete Strutt
Director
Oliver Power
Production Company
Sixty Hertz

Producer
Jade Fox
Director of Photography
Tobia Sempi, ASC
Post Producer
Kathleen Dougherty
Editor
Patrick Estrada
Colorist
Matthew Schwab