Flexsteel - Strength Inside
Common, the Boston-based agency for Flexsteel, wanted to create a spot that showcased the company’s manufacturing excellence.
While other companies tout their automation and digitalization, Flexsteel’s strength lies in its truly skilled artisans working to make some of the best furniture in the business.
And there was no need to glorify the process - they really do make everything by hand!
Director of Photography
Tobia Sempi, ASC